Just to return to the bit about the trend towards simplification with one central theme and away from heraldry and mottos, Everton’s badge has been redesigned:
And here, allegedly, is an insight from their consultation going through all the elements on the old badge:
It’s not gone down well at all, prompting supporters to offer alternatives. The main gripe seems to be the eradication of the latin motto and wreaths:
As a result, the club have today apologised and are planning to amend the new design with more supporter input.