I think this is what the club should be doing. He's hardly my cup of tea, but credit where credits due, I applaud what rovers have done here.
I'm sure our season pass money hasn't paid for providing entertainment for the likes of this guy and potentially others, but what has is probably the non season pass people (and in this case, the younger generation who watch cr@p like 'I'm a celebrity' and the like who will be interested in coming,if only to see him, but possibly might get into the rugby bug too.
Rovers are after capacity for this match, and there trying everything they can to achieve this. Well done rovers I say!