Re: ticket office : Fri Jul 29, 2011 6:42 pm
You have to say that both Leeds and the RFL seem to be sitting back from a position where expansion and marketing don't seem to be on the agenda, that makes sense for Leeds as the last thing you want for next season is a new influx of customers banging on the door and unable to get in, pointless spending money on marketing when actually next year you don't have the room for them and all your forecasts are made on lower numbers anyway.I can't understand the lack of Challenge Cup marketing from the RFL though, its like they've all shrugged their shoulders and settled for the fact that they'll be lucky to sell 12000 tickets for a semi final and they may as well extract as much money out of those 12k as they can - its a business position but its not exactly Dragons Den is it, can you imagine James Caan's face when he asks you for your three year projections and you tell him it'll probably drop off a bit in year two and then you'll manage in year three with the hangers on.
What Leeds have found from this useful exercise is that they have around 1200 to 1500 prime milkers, the Jersey cows of the herd, the ones who'll be stood in line from 6.30am panicking a little if there are more than a dozen people in front of them, these people would pay £50 a ticket if asked and if the club haven't got their names, addresses and email details then they don't deserve to run a business, these people will buy everything that you put under their noses whatever the quality of the product - the only thing easier would be to sell heroin to addicts.
As for the rest, they might turn up and buy, there are no incentives to turn up and buy, its expensive if there's more than you to take and its on TV and you won't have to go to Doncaster if you don't bother with a ticket, and even worse than you not being bothered whether you go or not, neither are the RFL.