Total bo ll ocks.
How is that ever going to be a successful viral ad? The only message it gets across is that the RFL is amateur in everything it does, has a peurile sense of humour and has probably engaged some director's spouse who happens to be on a media communications course at a second rate place of higher education to make a video on the cheap.
'As with all marketing you must keep your target audience in mind. Those that view viral ads tend to be students and young professionals.'
Note, not the 5 to 10 year old demographic.
'The success of a viral marketing campaign is ultimately dependent on the quality of the viral ad itself. Without a good viral it won't be passed on and viewers won't obtain such a positive image of the company it's promoting.'
So who on here other than the OP is prepared to embarrass themselves enough to pass this on as representative of their choice of humour?
And judging by the comments on Youtube, it's been there 1 week at least and yes it does seem to have flown around the web a lot and created quite a stir.
The only thing this shows me is proof of the durability of a fantastic product in the face of inept marketing.
