: Tue May 05, 2009 5:18 pm
Juan Cornetto wrote:
Yes a good weekend out, but I am begining to question the whole Magic Weekend idea. The original concept was to promote the game and have the fans watch other games as well as supporting their own team. I am not sure this now works as the stadium never looked full (capacity 66k approx) therefore with a lower than average attendance per match than a normal SL round it must mean we are losing most of the income to bodies outside RL. Many fans only went to their own fixture. If we cannot get a larger attendance than the Cup Final for 7 SL matches then something is wrong.
As for promoting the game to give away 6000 tickets looks to me a very expensive way to try and win a few new fans. On the same weekend the big RU matches had larger crowds. It will be interesting to compare the Sky audience figures for the Magic Weekend and the RU matches.
Of course the Sky people keep selling it but they would wouldn't they. IMO the whole event has a feel of overkill and seems past its sell by date.
If we want to expand the game then we could achieve the same result by playing a top fixture every so often around the country.
59749 over two days to watch seven matches gives an average for each match of 8535, I'd say thats pretty good for a stadium thats at least 200 miles away from any major fan base and required either a very long day or an overnight stay for most.
The RFL are saying only that they had SALES of 6236 tickets in Scotland, no mention of freebies, but even if the whole of those had been given away then what is the problem ?
Part of your idea for taking the whole round of games to an area of the country where you may want to promote your game is to promote it to the locals, your fan base pays for the event and you get to give away tickets to your target market, as an advertising concept its brilliant in its simplicity, the only thing they did wrong was not to give away 20,000 tickets to the Scots.
Advertising is very expensive for any business, the customer who is not yet a customer is the most expensive customer you'll ever have to speak to - MM is an ideal opportunity to give them a sampler while your regular clientele enjoy the weekend away - win/win.