Exactly.
Put it out as friendlies and warm ups or saying the cup match is the only match worth anything is not exactly a sales mans dream. He can't sell that to anyone outside of RL. Hell even most RL fans don't turn up for friendlies.
But selling it as a series between SL and the NRL ie England v Austrailia, that's something the marketing men can sell outside of the game. Which will attract more corporate money to the game.
People bemoan SL not having any money, not being able to keep hold of the talent, but then in the next breath will call it all a waste of time and a friendly.
Sell it as a series of games between SL and the NRL and get the casual watcher to turn in, just like the casual watcher will take in a football game, a Cricket 20/20 or test match or a RU game.
More casual watchers is what the game needs. This series will then get people looking for the next big match, maybe MW, maybe the CC final, the GF or an international game.
So far its been pretty good, hope the boys go out and show what they can do tonight and bring the bacon home for Saints/SL and the UK.