Re: New Kit : Fri Oct 15, 2010 5:20 pm  

(Saint) wrote:

The new badge and branding is nothing to do with dissociating the club from the town of St Helens.

Yes it is. The purpose of the rebrand is to attract people from outside the town to support the team. McManus himself has said that people outside of the town can relate to the name Saints but not to St Helens. Therefore, the rebrand is about disassociating the team from the town. It's a marketing gimmick that may or may not work. The club itself, however, is still St Helens RLFC. I very much doubt we will see much reference made to St Helens RLFC in future though as for a brand name to be effective it has to be seen everywhere and repeatedly reinforced.

Re: New Kit : Fri Oct 15, 2010 8:44 pm  

SaintsFan wrote:

Yes it is. The purpose of the rebrand is to attract people from outside the town to support the team. McManus himself has said that people outside of the town can relate to the name Saints but not to St Helens. Therefore, the rebrand is about disassociating the team from the town. It's a marketing gimmick that may or may not work. The club itself, however, is still St Helens RLFC. I very much doubt we will see much reference made to St Helens RLFC in future though as for a brand name to be effective it has to be seen everywhere and repeatedly reinforced.

I know what you're saying, and I'm pretty sure that was the thought process behind the rebranding.

But there's plenty of young lads from Wuhan considering themselves to be a Manchester Utd fan, and I'm sure there are young lads in Widnes considering themselves New York Yankees supporters.

I can't see that omitting the town name will have any impact whatsoever on attracting non-St Helens residents.

That said, I don't think it will impact negatively either, so I'm totally apathetic to the whole thing.

So why am I posting on the thread? No idea to be honest!

Re: New Kit : Fri Oct 15, 2010 8:47 pm  

SaintsFan wrote:

Yes it is. The purpose of the rebrand is to attract people from outside the town to support the team. McManus himself has said that people outside of the town can relate to the name Saints but not to St Helens. Therefore, the rebrand is about disassociating the team from the town. It's a marketing gimmick that may or may not work. The club itself, however, is still St Helens RLFC. I very much doubt we will see much reference made to St Helens RLFC in future though as for a brand name to be effective it has to be seen everywhere and repeatedly reinforced.

McManus talks out his backside on this one.

I am not from the town, but got introduced to Saints by a family friend who was, but now lives in Eccleston (Chorley).

Since, I have spread my wings as he stopped going due to ill health and met people from St Helens who are some of my closest friends. I identify with St Helens in a big way. Supporting Saints, and coming to St Helens, is a huge part of my identity and has shaped a lot of my personality.

Bring back the town crest!

Re: New Kit : Sat Oct 16, 2010 2:38 pm  

Ski wrote:

McManus talks out his backside on this one.

I am not from the town, but got introduced to Saints by a family friend who was, but now lives in Eccleston (Chorley).

Since, I have spread my wings as he stopped going due to ill health and met people from St Helens who are some of my closest friends. I identify with St Helens in a big way. Supporting Saints, and coming to St Helens, is a huge part of my identity and has shaped a lot of my personality.

Bring back the town crest!

We might have our differences in opinion Ski but you have my support on this one,bring back the town crest.

Re: New Kit : Sat Oct 16, 2010 6:53 pm  

I find it most upsetting that the "St.Helens" seems to be being dropped. On the new stadium brochure that was handed out, I honestly don't recall seeing the word St.Helens on it. I also find it annoying that people [St.Helens public and fans]are making light of it.

And "saints35 bulls0" remarks earlier in the thread are quite offensive. I wonder how he/she became a fan of the club?

Re: New Kit : Sat Oct 16, 2010 7:20 pm  

jonnythesaint wrote:

I find it most upsetting that the "St.Helens" seems to be being dropped. On the new stadium brochure that was handed out, I honestly don't recall seeing the word St.Helens on it. I also find it annoying that people [St.Helens public and fans]are making light of it.

And "saints35 bulls0" remarks earlier in the thread are quite offensive. I wonder how he/she became a fan of the club?

There are quite a few who think like yourself jonny me included.

Re: New Kit : Sun Oct 17, 2010 7:02 pm  

Because as a town, St Helens isnt as glamorous for blue chip sponsors so drop the name St Helens and voila! Unless of course you want the new stadium naming after some random recruitment firm who no one has ever heard of

Re: New Kit : Sun Oct 17, 2010 7:25 pm  

MacBlondie wrote:

Because as a town, St Helens isnt as glamorous for blue chip sponsors so drop the name St Helens and voila! Unless of course you want the new stadium naming after some random recruitment firm who no one has ever heard of

You see you can talk sense when you try

Re: New Kit : Sun Oct 17, 2010 9:59 pm  

Through my experience working in London for the last 5 years the vast majority of people I come across haven't the foggiest where St Helens is or what it's like, so I can't see dropping the name St Helens from the clubs title is going to make a blind bit of difference to our appeal to sponsors. Misleading them into thinking the club isn't from an industrial Northern town surely isn't the way to go. If the reason for the name change is due to some sort of misplaced embarrassment about the town it is totally unacceptable. St Helens has a great deal to be proud of.

Re: New Kit : Mon Oct 18, 2010 10:39 am  

MacBlondie wrote:

Because as a town, St Helens isnt as glamorous for blue chip sponsors so drop the name St Helens and voila! Unless of course you want the new stadium naming after some random recruitment firm who no one has ever heard of

I don't give two hoots what the stadium is called. I just want the town's rugby league team to be called St.Helens.