daveyz999 wrote:
I love the Marvel kits. It's great to see the Aussie teams doing something different each season.
The heritage kits are a good idea also, but they (in my opinion) are to celebrate the past, where as ideas such as the Marvel kits, show that the NRL can be innovative and appealing to old and young.
It's just a shame the kits are so expensive.
Adidas just agreed a £750m / 10 year deal with Man U to be on their shirts (and they aren't even in the Champions League).
Of course I'm not comparing Man U with anything in RL but the connecting comment is that Adidas reckon they'll make
£1.5 bn in shirt sales on the back of this. The common denominator is therefore that the shirt prices include the alleged "sponsor"'s payback and profit.
Or, in other words, Adidas aren't "sponsoring" Man U at all. They are going to double their money over 10 years, and of course Man U will make their slice too. The people who therefore
actually pay the "sponsorship" seem ultimately to be the people who pay to buy the grossly overpriced shirts, and if you have billions to make, well, they ain't gonna be a fiver.
I wasn't so naive as to believe there was no monetary comeback from shirt "sponsors" but I thought that they factored in the advertising angle and their main value would be that. If Man U's case is anything to go by, that intangible "value" in the deal is just a big bonus.
