tigertot wrote:
You can throw all the money in the world at promoting games but unless you are winning regularly it is pointless.
Utter nonsense. This may be true for so-called fair-weather fans, but the trick to getting bodies in is to make the day out an event that is judged worth being at. So we used to get thousands of little kiddies in (with parents) who came for the stuff which attracted them, and may not have been much bothered at all who won or lost.
If you build an attractive enough
event, at a reasonable enough price, they will come. Watching a particular competitor win is really not the main criterion.
Your remark is only true for the very narrow category of
* fair weather rugby league followers; and
* who have no other aim but to follow a winning team; and
*who would not attend on matchday, absent a 'winning team',
whatever else might be on offer.
In fact, that is such a narrow category that it probably amounts to nobody. Unless you found someone who would never come on matchday, under any circumstances, but for a winning team. Not if Bruce Springsteen was the half time show? Not if each attendee got a £50 ASDA voucher? Not if everyone got 4 free pints?
It's not "whether" you could attract these people - of course you could. It's whether the marketing spend is cost effective for the extra it brings in, and that of course is a completely different question. It can and has been done, and you should know, as we had the master, Peter Deakin. Just that very few have those skills to the extent he did.