Re: Why Super League needs Bradford : Mon Aug 10, 2015 8:15 pm
Whether or not SL need Bradford or not, the irrefutable reasoning is that there is only one big City club in SL who can now boast a catchment area with well over 500k population, ie Leeds? However Bradford-Sheffield-London with a pop. of over probably 2 million, along with Birmingham don't warrant any effort by the RFL. That's what I call brilliant Marketing.So would the world of RL be better if they sold the game properly may be the question we need to ask>
At least the Bulls showed the way from 1997 when the brand became a National if not internationally known sporting club, by the use sound marketing ideas.