Re: 25% Price increase - Austerity is over? : Thu Nov 01, 2018 12:35 pm
I think if you look at it from a business perspective, there’s not much wrong with AC’s approach.Clearly emphasises the savings if you buy a ST. The big benefit for the club is that they get the cash up front and once paid for, fans are arguably more likely to spend some £ in the ground or shop than if they’ve paid £25 on the day.
I spent 10 mins on excel yesterday using some estimates based on ST numbers, potential walk ups and central funding. I think AC is designing his plan so we don’t rely on walk ups.
I appreciate the frustration at the price if you want to pay on the gate, but IMO having a sustainable business plan is more important. We may lose a few walk ups but i think that’s more acceptable than reducing prices across the board hoping for increased attendance on the back of it (Peter Hood?).
ATEOTD I’m presuming the club will still offer the streaming service next season so it’s hardly a case of pay £25 or don’t watch it.