redeverready wrote:
So this loyal fan who makes 10+ games a year buys a shirt every year and other merchandise isn't important or loyal OK fair do's.
What Bullinenemyland said.
You have to appreciate that from the club's point of view, there are a number of different "groups" of supporters.
Die Hards. The "go to every game" crew. The "buy every shirt" crew. Turn up to every match from Finals, to Catalan away, to a friendly at London in the snow.
Season Ticket Holders who attend most or all home games, some away games, buy a replica shirt and a polo shirt, have a pint and a burger at every home game.
"Go when they can" fans. Attend most home games, but can't always make them, so don't buy a season ticket. Occasional away games too. Might buy some merchandise.
Fairweather fans. Those who only go when we're winning. Different degrees obviously from those who only go when we're top of the league, to those who go if we won the last match, to those who judge it on the weather or if Corrie is on at the same time.
Of course then you've got people that fall somewhere inbetween each of those, as well as sponsors and board members etc. (you could go on for years). But when the club look at the group of fans they think will respond most to them, and deserve the rewards more, they're going to look to the top end of the scale. Since it's difficult to differentiate between Die Hards and standard Season Ticket holders, they'll just use the very very simple database that says if you're a season ticket holder or not. They're not suggesting people in the "go when they can" area aren't loyal or just as big a fan. But if they want to aim at some and not others, they have to judge it on something. Anyone who thinks that judging it by "season ticket or not" criteria isn't the easiest way to do that, quite frankly, is a little blinkered.
