Living within your means is one of those fine-sounding phrases that don't always quite fit the bill. It's abut like eating up your greens, you know you should, but what you want is the ability to feast on steak, Whitby fish n chips, or giant stuffed crust pepperoni pizzas.
What I want is not to live beyond our means, but to have owners who possess substantial and liquid means, plenty of which they are happy to spend on our living.
The sad truth is that even if we were getting 10k crowds, that doesn't let you compete with teams owned by ambitious and relatively minted owners. That's how it is. Sure, for now, I'll settle for stability - it's nice to go a few months with no money panic news -but I hope we aren't going to be an also- ran with no ambition. And ambition costs. Finally, in the medium term, we'll never keep any of the great young prospects we keep turning out. Losing all of them has for me been probably the most painful part of recent years.
