Bye Bye Eddie! : Tue Jul 31, 2012 10:38 am  

Not that one! This one! http://www.code13rugbyleague.com/2012/0 ... um=twitter

Not that one! This one! http://www.code13rugbyleague.com/2012/0 ... um=twitter

Re: Bye Bye Eddie! : Tue Jul 31, 2012 10:41 am  

What a joke. Does stability not exist in the Rugby League dictionary

Re: Bye Bye Eddie! : Tue Jul 31, 2012 11:37 am  

They will miss their large cash investement. Oh hang on...

Re: Bye Bye Eddie! : Tue Jul 31, 2012 11:44 am  

Wouldn't surprise me that the RFL have done this so they can look to bring in some additional funds for other clubs. Bulls (maybe too late), Salford, Cas etc. could all do with another injection of cash per season.

Re: Bye Bye Eddie! : Tue Jul 31, 2012 12:04 pm  

If often read my own companies marketing material and ask myself which planet are these people are on, but I think it is accepted practice now just to say everyhting is perfect as often as possible until people accept that is is - or get rediculed for suggesting that perhaps the waggon is really missing all its wheels.

But just to help out a translation of one section of the press release : "The decision to end the partnership was based on Super League having achieved its target of increased visibility and profile and the need to realise the next objective of monetising the competition’s title sponsorship" - means "we realise we were mental to give the sponsorship for free and will ask for some cash next time!

Re: Bye Bye Eddie! : Tue Jul 31, 2012 12:07 pm  

Northernrelic wrote:

But just to help out a translation of one section of the press release : "The decision to end the partnership was based on Super League having achieved its target of increased visibility and profile and the need to realise the next objective of monetising the competition’s title sponsorship" - means "we realise we were mental to give the sponsorship for free and will ask for some cash next time!

Lol, it does seem funny that they reach the target they set and then decided to stop.... If it was deemed such a success they should have stuck with the deal and raised their expectations. It's like saying 'That's enough new fans, we don't want any more!"

Re: Bye Bye Eddie! : Tue Jul 31, 2012 12:13 pm  

daveyz999 wrote:

Lol, it does seem funny that they reach the target they set and then decided to stop.... If it was deemed such a success they should have stuck with the deal and raised their expectations. It's like saying 'That's enough new fans, we don't want any more!"

That's unduly cynical. Even the RFL's and the deals greatest detractors surely never believed that the RFL intended to let their sponsorship go for "free" for ever? Have you considered that maybe, just maybe, the deal did broadly achieve what it was meant to?

I don't see why everyone isn't cheering. Those who liked the deal have got their way (and the figures suggest the exposure has been beneficial) and as the deal is not being extended, those who hate it should also be pleased.

I would however suggest to the RFL (and as they hang on my every word, they will take note) that next time round, they find someone with some spondoolicks. I hear CocaCola and McDonalds may be at a loose end soon . . .

Re: Bye Bye Eddie! : Tue Jul 31, 2012 12:21 pm  

More viewers = more money

If they seriously hit their targets, they have a chance to better these targets so that the next sponsorship deal commanded more cash. They must have previously calculated that clubs would be okay with no sponsorship cash for 3 years so there is no real need to cancel the deal.

It just seems a little coincidental that the deal is pulled just as there are rumours about other SL clubs close to the position the Bulls are in.

Re: Bye Bye Eddie! : Tue Jul 31, 2012 12:22 pm  

Ferocious Aardvark wrote:

I hear CocaCola and McDonalds may be at a loose end soon . . .

If only Brendan Hill was still playing they would have their perfect rolly-polly model!

[Bulliac]

Re: Bye Bye Eddie! : Tue Jul 31, 2012 3:38 pm  

Is there still anyone who seriously believes the sponsorship would have been taken if there had been a suitable (ie non fag ash and preferably not brewing), fee paying alternative? I guess that the cancelling means that one of the previously mentioned has been sourced for next season.