Lots of fans are moaning about these kick off times (not just ours) and I can understand to a certain extent, but it's pretty clear to me what the Championship clubs and the RFL are trying to do here.
You need to remember that when the next TV deal is negotiated, there is a very strong possibility that the central funding allocated to the lower leagues is going to be decimated. I believe the Championship will also have the option of trying to secure their own, separate TV deal from that of Super League.
With that in mind I think we would be in a much better position going into those inevitable negotiations with broadcasters if we can point to real, factual numbers of registered interest and viewing figures of matches. So it makes tons of sense to me for the RFL and the Championship to really push these OurLeague broadcasts as much as they can now. Get the numbers up, get the fans involved so that we are in the best position possible to really sell our sport (and division) when the time comes.
The Bulls pretty much came out and said as much in their press statement about the fixture changes the other day. If you haven't registered on OurLeague yet then do it, now, and make sure you flag yourself up as a Bulls supporter when you do. The mobile app is also completely free and works surprisingly well. The commentary last season was arguably better than what Sky were serving up for the SL games.