I've always been a keen advocate of getting big RL fixtures onto free-to-air TV, but I wish the BBC hadn't had the rights to this tournament.
Aside from personally seeing the opening game in Lens as a success because of the size of the crowd in a non-RL area, even that didn't look great from the point of view of the casual viewer because the stadium was far too big for the size of the crowd, and then the quality of the grounds of the other two group games just made the games look amateurish.
Tonight's game was obviously a better venue, but the positioning of the cameras meant that viewers were looking out over three tiny stands, one of which was only 1/3 full despite all of this week's claims that the game was practically sold out (all week terrace tickets were showing online as unavailable so this was particularly disappointing).
As far as the entertainment value goes, this is probably the dullest rugby league tournament I've ever seen. So sad, because I really want this sport to succeed and took a friend from Northern Ireland to his first ever game tonight, but trying to make out that this is an elite even in the sport's calendar was an impossible task because it was such a non-event.
I think the best thing we can do with years like this when there isn't an option of an Aussie or Kiwi tour is to play these games at the biggest grounds possible but actually make it part of Super League/CC clubs' season tickets - every fan gets one free ticket to the game of their choice, first come, first served, and tickets can still be purchased for those who don't qualify for a freebie.
Rather than selling tickets at £6 each like most of tonight's tickets will have been on the BOGOF offer, playing the games at somewhere like the Reebok Stadium or Elland Road (or maybe somewhere slightly more unusual around the fringe of the heartlands like Bramall Lane or Goodison Park if they can be secured at the right price) would make the perceived value of the event higher to the recipient, and could justify charging £15-£20 because people will be more attracted to a big event.
Playing at more reputable venues will then make the sport look more prestigious to casual observers.
As one friend has pointed out to me today though, at least a big positive from this tournament is that to those flicking through the channels without a particular interest in the game, they will have at least seen England totally dominating and may give the team greater stock ahead of the World Cup. We live in hope!