: Mon Mar 30, 2009 7:54 pm
I think if it wasn't for the current financial climate then sponsors would more readily part with cash knowing they are going to get the exposure of Super League for the full 3 years at least. As it is I think most are struggling and that's not just in rugby league circles obviously. Sponsorship is a luxury for many companies and one which a lot in the current climate cannot afford.
Obviously the opposite could be true as Fax, Leigh, Widnes etc could get a sponsor on board by offering the Super League carrot in the second or third year of sponsorship but now don't have this to offer.
A lot has been made worse by the current financial climate and all will find it more difficult than they thought they would have even the Super League clubs.
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There you go, it's not quite 10,000 words but it's a start