Hopie wrote:
We have a problem that each game is basically it's own marketing challenge as it attracts a different audience.
I get your point but I look at it the other way. If we depend on the same group of fans to attend all international matches wherever they are played then we will stretch their time and finances too far. A bloke on a reasonable wage of around £20k ( and, let's face it, many fans earn less than that ) from Wigan is going to struggle to do London and Hull on top of his local Test match, let alone if taking a child or two, especially when they are all in the space of 14 days.
It is
MUCH better for RL
IF this afternoon's crowd is mostly from the South. These will then likely be fans who would not be at Wigan and Hull, thus expanding the fan base and seeing money flow into the game from people who otherwise would not be doing so through regular Super League matches.
Yes, it becomes a marketing challenge for each match, but that's not a huge amount of work for a professional marketer, especially when we're talking - at absolute best - of maybe four international fixtures a year.