We have to be aiming to match what they got
1. $1billion
2. Internet and phone deal worth $80-100mill
3. Dedicated NRL channel on Fox
4. National FTA
5. Fixed scheduling
6. Significant contra advertising
Anything less is abject failure. Worrying thing is if we pull up well short the public perception of the strength of AFL against the weakness of NRL is going to be hugely damaging for years to come in terms of sponsorships and popularity. The spotlight now falls firmly on Gallop and the NRL.
lol at the AFL player's already holding their hands out for more money.
I have Fox and I am dreaded the $25mill of advertising a year they are going to be providing AFL. Every time you turn Fox on you just know there is going to be AFL rammed down your throat!