orangeman wrote:
Next step. Contact every single person they sold tickets to for yesterday offering a chance to win a box when they book for the next home game.
Strike whilst the iron is hot.
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Absolutely agree they should be making creative use of the new contact list and quickly as you state. Whether it's a box or something else, give first timers (and to me there were 2,182 first timers at Plough Lane for a Rugby League match) a reason to book future match tickets. That includes Membership holders who have already done exactly that by committing to the season.
There are different strategies, the big prize (like the box you suggest) or something extra with your first full priced purchase. For example at AFC Wimbledon's only home friendly they needed four thousand in the |West Stand to get a safety certificate. A high profile match with Brentford was arranged for that purpose. But crowds weren't allowed in stadiums at that point. Instead the only option was a match with Scunthorpe. It was essential to get the numbers to allow all the stadium to be opened for the opening League match. Not only was entry free but a free pint thrown in for every attendee. I'm not saying people will buy a ticket just to get a free pint, but by directly engaging its amazing how often those sitting on the fence will say "let's go this week, there's a free pint". The more times you get a repeat visitor, the more likely they will turn into a frequent full paying attendee.
