Re: V Wakefield Trinity Wildcats. 15th March 3pm : Fri Mar 14, 2014 3:10 pm  

So the fact that you may win one of the next 3 should bring those who didnt come to the last 2 games flocking in. Forgive me for being negative but I just don't see it.

I think it's clear that the Hive don't see any benefit in marketing these 3 games and have decided to save money for a larger away audience as the number of home fans is pitifull. Nothing I have seen so far suggests a huge latent support waiting to come, if anything it's the reverse and people are looking for reasons not to come.

I'm sure they could offer thousands of free tickets and get a couple of hundred extra through the door which will result in a few tens coming again. It's a sad state of affairs and I'm not condoning what the Hive have decided to do, just trying to understand the why.

Re: V Wakefield Trinity Wildcats. 15th March 3pm : Fri Mar 14, 2014 3:17 pm  

What is wrong with giving out free tickets? Sounds like a good plan to me, if not free why not £1 and bring your mum, dad other adult? No point spending buckets of cash on games which will attract a decent crowd and possibly see LB lose at the same time.

Teams up North give out cheap tickets when LB visit, including Wigan, Hull etc. Ask yourself why they do this, it is to get the few tens as you say returning.

Re: V Wakefield Trinity Wildcats. 15th March 3pm : Fri Mar 14, 2014 3:18 pm  

meliferra wrote:

So the fact that you may win one of the next 3 should bring those who didnt come to the last 2 games flocking in. Forgive me for being negative but I just don't see it.

I think it's clear that the Hive don't see any benefit in marketing these 3 games and have decided to save money for a larger away audience as the number of home fans is pitifull. Nothing I have seen so far suggests a huge latent support waiting to come, if anything it's the reverse and people are looking for reasons not to come.

I'm sure they could offer thousands of free tickets and get a couple of hundred extra through the door which will result in a few tens coming again. It's a sad state of affairs and I'm not condoning what the Hive have decided to do, just trying to understand the why.

I understand the logic I think it just sends out the wrong message and upsets fans even more than they already are.

Re: V Wakefield Trinity Wildcats. 15th March 3pm : Fri Mar 14, 2014 3:23 pm  

I can see the sense in not marketing the next 3 games.

The opposition is not attractive and we haven't won a game yet. I expect around 1000 for Wakefield and 600-800 for Cas and Cats. Market these hard and you may get a few hundred more to each.

Alternatively, wait and see if we win a game or two and when we get a Hull, Wigan, Saints, Leeds, etc. to the Hive, market hard on the basis of glamorous opposition and a competitive Broncos team. Precisely the same marketing spend could turn a 1500 gate into 2500.

Re: V Wakefield Trinity Wildcats. 15th March 3pm : Fri Mar 14, 2014 4:08 pm  

They should be pushing the Cas game in particular as it is live on national TV. Will anyone seeing that think it is worth checking out Broncos games if half the stadium is closed?

Re: V Wakefield Trinity Wildcats. 15th March 3pm : Fri Mar 14, 2014 4:11 pm  

Colly2 wrote:

I can see the sense in not marketing the next 3 games.

The opposition is not attractive and we haven't won a game yet. I expect around 1000 for Wakefield and 600-800 for Cas and Cats. Market these hard and you may get a few hundred more to each.

Alternatively, wait and see if we win a game or two and when we get a Hull, Wigan, Saints, Leeds, etc. to the Hive, market hard on the basis of glamorous opposition and a competitive Broncos team. Precisely the same marketing spend could turn a 1500 gate into 2500.

No offense, but as an ex-estate agent, I can honestly say that shows a complete lack of undestanding as to how marketing actually works, you've fallen in to the trap of thinking each house sale is a one off (or in this case Rugby Game or "SL Round") You MARKET the BRAND!!!!!!!!!!!!

Why d'ye think Estate Agents want their Boards plastered everywhere, long after the house was sold, on properties that often aren't even for sale....... So the brand gets lodged in peoples heads, sometimes they don't even realise it's lodged in there!

MARKETING is 24/7/365 and one quarter!!!!!!!

Re: V Wakefield Trinity Wildcats. 15th March 3pm : Fri Mar 14, 2014 4:25 pm  

CrusaderPete wrote:

MARKETING is 24/7/365 and one quarter!!!!!!!

Not if you have a limited budget. If you want to convert casuals/occasionals/neverbeens into attendees, and you can contact them just once, do you try and persuade them to come along on a Thursday night vs. Cas or a Saturday afternoon vs. Wigan?

Of course, in the meantime you do everything you can to build the brand, raise awareness, etc. but I am talking about where to target your extra push.

Re: V Wakefield Trinity Wildcats. 15th March 3pm : Fri Mar 14, 2014 4:38 pm  

The Hive can't even get permission for a sign outside their entrance, never mind on other peoples doorsteps.

They applied for permission in March last year and the council are still dragging their heals with no date set for it to go to the planning committee.

Re: V Wakefield Trinity Wildcats. 15th March 3pm : Fri Mar 14, 2014 4:53 pm  

When I worked as an Estate Agent, and I know they still do the same, they rarely ask permission, they just shove the board up, lmao.

Posters, Flyers often stay up for weeks and I don't remember my bosses having anywhere near the resources that Hughes/MacKay have.

Advertising is for a single event/product, MARKETING has to be for the Brand as a whole, over a sustained, prefferably never-ending period of time.

It shouldn't be that difficult as Sky and the RFL do a lot of this for themselves and I fail to see how we can't cheekily add ourselves on.

Take the internet, how many sites are there that just request you to "add your link here", can't one of them spend say 30 mins a day doing just that to all London relevent sites??????

My problem is that they seem to do.........NOTHING at all. So lets target the Wigan game to do NOTHING shall we?? They could have the players after training handing out flyers outside the local tube stations etc. But no, they'll do NOTHING!

Re: V Wakefield Trinity Wildcats. 15th March 3pm : Fri Mar 14, 2014 5:08 pm  

OK. Advertising is not the same thing as marketing but it is a part of it and it comes out of the marketing budget. I am talking about selling a particular game hard so as to achieve maximum conversions on the basis that the club will gain higher revenues from in ground sales, will have contact info for these customers and that these customers will love the product and want to return.

However, I don't doubt that much more could be done to promote the club positively (again just another part of marketing) and here I absolutely agree with CP. There is an abundance of things that someone with energy and willing could be doing at almost no cost to raise awareness of the club. I accept that the folk at the Hive have been hamstrung by the lateness of receiving the 2013 customer database but I'm not sure they've done enough with it.