: Mon Mar 09, 2009 11:10 pm
It's clear that as well as sponsoring Wigan, they are sponsoring SL in general, as they have been seen on boards at every TV game so far. As somebody mentioned this is like P&O who do the same.
Their strategy has clearly been to target the RL market, with their lead sponsorship of Wigan, and splashing cash at the competition in general too.