It all depends on cost Rach - both the cost of production and the cost of the programme on sale.
Please don't take this the wrong way but I can remember when the programme was 6d and adult admission was 2/6d. I suppose that defeats my response - as the programme cost/admission was in a ratio of 1:5 and it is less now!
I can acept that programmes need to be professionally produced but, in times like this, when every penny counts, wouldn't it be worthwhile working on the production of a programme at minimal cost to the club using PC-based technology and simply producing sufficient for the game instead of jobbing it out to a third-party printer who needs a minimum volume and the club incurrs a loss on each programme produced?
The vast majority of pages (i.e.adverts) are the same week-in, week-out so templates for these could be produced and printed in one 'job-lot' with the infill pages containing up-to-date news and the selected players added by the week - in fact, if planned correctly, the standard pages (containing the adverts) and covers (with the date and k.o. time of the game and opponents name being left blank) could be printed in a single run before the start of the season. There's also no need to have the selected teams on the back page - they always used to appear in the centre pages - so why not again?
The 'infill' pages could then be produced on Thursday evening/Friday morning at the latest (assuming a Sunday game) and added to the pre-prepared pages before the next home game. An interview with the Coach could be completed earlier and still contain up-to-date news on the condition of palyers, injuries etc..
The higher the cost of a programme, the fewer are sold - basic economics. I only bought one this season because there was little of interest to me when the majority of the news related to the other teams and I could see no reason why I should pay £2 to read news that did not relate to the Cougars.
I believe that if you work on around 200 to 250 programmes being sold at every home game as a true 'Cougar Programme' then you could be somewhere near. Then work backwards to see how much it would cost to create - given that written articles would be free and, with a bit of luck and a stapler, the assembly (by volunteers) of the finished version would be free of cost.
Just a thought.