It worked because what we did was new and revolutionary in British sport.
There were thousands of free tickets given out to local schools, I was about 11 at the time and I could get a free ticket at school for practically every game.
The players all interacted with the kids, I remember Carlton Farrell high 5ing me when I was breying the advertising hoardings in the old scrattin' shed at the Good Friday title winning game against Batley. You could run on to the pitch at the end of the game and shake hands with them all and pat them on the back.
Mick O'Neill was an absolutely amazing MC.
Half-time Cougar bingo, this should replace the half time draw we've got at the moment.
The thing is everyone cottoned on to what we were doing copied it and then 5hat on us. The question is not necessarily what worked in the past but what will work now, what will work in the future and is it possible to be as innovative as we were in the past.
