Well I would go as far as looking at footfall and likely look at laying some foundations at key dates and times in places of high footfall.
Considerations of mine would be …
Wakefield bus station - peak weekend and even week date and times.
Wakefield train station - as above.
Trinity walk peak shopping times (especially in the run up to Xmas!!). I’d be looking at screen time for clips of cups etc and prep a catchy slogan.
Look at doing a link up with a few supermarkets in the area - especially during peak times.
I’d be looking at large scale local businesses too and exploring opportunities to get involved with the largest in Wakefield.
The opportunities are limitless assuming the club have the resources to throw at it.