Mrs Barista wrote:
No brainer for me. Pass holders have a commitment for the season and you get the lump sum upfront. You rely on non passholders to make 10 (or whatever the cash equivalent is) separate transactions to get the same cash in the future with the unsatisfactory ticketing arrangements we have in place. At a guess passholders have a greater propensity to buy merchandise over a season too with shirt discounts etc.
Understand what you are saying BUT if the team continue to play like that then non passholders will continue to attend week after week. I know I will.
And don't necessarily agree about the merchandise bit. They have so many sales these days non passholders will still spend plenty in the shop. In fact I very rarely see someone getting discount in the shop with their pass.
