I believe that the decision as to whether to live stream games is down to the home clubs. I think Our League charge clubs something upwards of £2k to cover each game.
How many Dons' fans would pay the £4.95 to watch next Sunday's game? If 200 households paid, the loss to Workington would still be upwards of a grand. The other issue would be: How many Workington fans would live stream and not pay to attend? That could also cost Workington money. The issue is a rather complicated one but I would like to think the RFL will have done a full cost and benefits analysis and have answers to these questions!
Personally, I think live streaming offers an opportunity to reach new fans as well as getting more money from people like me. I can't get to away games due to lack of time but I'd certainly be willing to pay for a season ticket of away live streams.
I'm the world's worst when it comes to marketing but I feel there is an opportunity here. It might not make money in the immediate short-term but it could be a means of reaching out to a new audience, something all clubs have struggled to do in recent years.
We struggle to persuade new fans to come to the Keepmoat but what about giving a school a 'free pass' for all its pupils to live stream a Dons match one weekend? Could that get them hooked? Could it get it get them hooked enough to want to come and watch live matches or hooked enough to continue to pay to stream games in the future?
Looking at the bigger picture, supporters would no longer need to be limited to the locality. We could tap into fans from all around the world. Watson Boas fans from the Southern Hemisphere could join in, for example. Imagine if a player from abroad had a personal fan base of 200 who would pay £5 per match to watch them. That would bring in £1,000 per match.
I hope the clubs and the RFL are giving this some serious thought.
What do you reckon? Am I barking up a wrong tree or is this an opportunity where technology can help reach out and find the fans of tomorrow?
I would never stop attending the Keepmoat as 'being there' is the best experience but how many ex-Dons' fans might there be who can't easily get to the ground but would like to be 'armchair fans' if they could?
All food for thought....