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The Rugby Football League (RFL) and Super League Europe today announce a 12-year strategic partnership with IMG, a global leader in sports, events, media and fashion owned by Endeavor, to reimagine Rugby League and its competitions in the UK. The agreement follows the recent decision for the RFL and Super League to realign and form a new joint venture company.
IMG has assembled a team of experts across its Media business and the Endeavor network to work with the newly combined entity on strategically repositioning the sport to maximise its commercial potential for long-term growth, build deeper relationships with fans and attract new audiences.
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Rugby League Mega Deal Signed
The Rugby Football League (RFL) and Super League Europe today announce a 12-year strategic partnership with IMG, a global leader in sports, events, media and fashion owned by Endeavor, to reimagine Rugby League and its competitions in the UK. The agreement follows the recent decision for the RFL and Super League to realign and form a new joint venture company.
IMG has assembled a team of experts across its Media business and the Endeavor network to work with the newly combined entity on strategically repositioning the sport to maximise its commercial potential for long-term growth, build deeper relationships with fans and attract new audiences.
READ MORE ON THIS STORY...
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