: Wed Jun 24, 2009 12:02 pm
Next season is a transitional year. First season - important to make a decent impression, even if its hard to be competitive. Third season - immediately before franchise process, must be good on the pitch and be attracting increasing numbers off the pitch.
In other words, in business terms, next season could well be about paying as little as possible to a squad that doesn't really need to be competitive, and saving the money for a serious tilt in year three. It's almost 'better' to have a poor year next year so that the momentum in year 3 is upward (eg it reads better to say 'crowds up 50% in 12 months' because you've got 3000 in for 2011 against 2000 in 2010, rather than just to look at flat figures of an average of 3000 for both years).
It would be a shame if that's what happens, but it would make very sound business sense.