Quote ="Edinburgh Warrior"The RFL and whoever runs the World Cup have no idea and probably little interest on how to attract new fans .
Scotland in the World Cup is a case in point . The Scottish Borders is a RU hot bed so why not try to attract some of those .
Scotland v Fiji Kingston Park weekend
Great
Scotland v Italy Kingston Park weekend
Great
(The one game that might attract RU neutrals)
Scotland v Australia Coventry Friday night
You couldn't make it up it's mental and brainless . Even the 4 nations double header with Australia New Zealand England Scotland at Coventry a few years back could attract a decent crowd.
The Murrayfield Magic Weekend up here there was next to no local advertising. RFL fat cats have no idea whatsoever unless it comes to banking big salary cheques
EW'"
The RFL (and Super League to a large degree) have had a bunch of utter amateurs running the organisation, media & advertising for way too long. But now that IMG are in charge (ie a group that ostensibly know what they're doing), things can only get better & I'm prepared to give them the benefit of the doubt (for the moment).
All the WC stuff will have been set out before IMG came in, so we can only hope that the don't completely squander any progress again like last time.
(although I disagree about the Coventry double header crowd last time - I was there. It was cold, zero atmosphere & the stadium was barely a quarter filled.Add to that it's in one the roughest areas of the world you could imagine. I poked my head out of the retail park gates & did an abrupt 'bout turn.
Why that was chosen again is beyond me. Even St James' park would be better for anyone needing their Irn Bru fix)